Student Solution

-->

"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

1 University

1 Course

1 Subject

Module 4 Discussion B

Module 4  Discussion B

Q Instructions: This discussion will be completed in two parts. *To view the grading rubric for this discussion, click the name of the discussion, then click "Grading Information" Discussion Prompt: In this discussion, we will focus on assessing methods of implementing the tactical plan and identify key performance indicators to measure the performance of the tactical marketing plan for an organization. Please follow the instructions below, and be sure to review the entire instructions before proceeding. Directions for your initial post: 1. Choose a business that you would like to use to assess methods for implementing the tactical plan and to identify key performance indicators that will be used to measure the performance of the tactical marketing plan. In your discussion post, make sure to indicate which company you are using. 2. Each student should work on a different business. Before you prepare your post, please check the discussion to ensure that no one else has chosen that business. 3. Provide a discussion about the following items relating to your selected business. a. Infrastructure - team, technology, competencies, budget b. Processes - responsibilities, timing, customer relationship management c. Schedule - market timing d. Performance evaluation - quantitative and qaulitative e. Environmental analysis - analysis of market implementation based on expected outcomes and actual outcomes (KPIs, metrics) 4. Please be sure that your response for each of the above discussion items is detailed and well-supported with key terms and concepts associated with this module. Each discussion item should contain a minimum of 5-7 sentences, contain correct spelling and grammar, and must be in your own words. Directions for each of your two (2) feedback posts: 1. Provide comments/questions for your classmate's initial post for each of the discussion items (a through e) above. When commenting, be sure to utilize key module terms and concepts in your discussion. 2. Add any further comments and/or ask questions to build upon your classmate's initial post. To post your response, open the discussion (by clicking on the title), then on the next window, click Create Thread. Hint: you may wish to copy/paste the discussion questions into your response box so that you can place your response next to each question.

View Related Questions

Solution Preview

Infrastructure Team - The Samsung team is composed of highly skilled professionals who are experts in their respective fields. This team is responsible for the development, marketing, and sales of Samsung products Technology- Samsung uses the latest technology in all of its products. This allows Samsung to offer products that are innovative and of high quality (Moon & Lee, 2004). Competencies- Samsung has a strong research and development team that is constantly innovating and developing new products. This team is responsible for the success of Samsung products in the market.